For health insurance agents · Open enrollment is open
Ready to start your self generation journey?
Someone asks to see your website and you don't have one to send them. Or you send them to a page that makes you look smaller than you are. Open enrollment is the busiest season of your year, and right now your self-gen has nowhere professional to land.
Second Shift fixes the landing. A real website with your name and your photo on it, built for you, capturing every lead straight to your email and your phone, in one pipeline you can work from anywhere.
How it works
We set it up. You work the leads.
Pick a template and send us one list: your name, your photo, your markets, how people reach you. That is the whole homework assignment.
We build it for you. Your headshot, your name, your info, wired into Second Shift from day one. One edit pass to get your information exactly right, then it is live.
Every lead the site captures goes straight to your email and the app on your phone, the second it lands, and into one pipeline you work from anywhere.
The pipeline
Every lead, one pipeline, on your phone.
New, contacted, quoted, won, lost. Every person who reaches out sits in one pipeline with their stage, their details, and follow-up copy written for where they are in it. You always know who still needs a callback, and nothing goes cold because it sat unseen in an inbox overnight.
Speed to lead is the whole game in enrollment season. The alert is instant, the record is complete, and the follow-up is already drafted when you open it.
Already running on Second Shift
We don't sell leads, and this page won't pretend to. We build the bridge your self generation runs on: the site, the capture, the pipeline. What you send across it is yours.
Pricing
One price, on the table.
Second Shift is $360 every three months, or $1,350 a year. The starter template is included, and we set it up for you. A fully custom site is a $500 one-time upgrade. Two add-ons, priced the same plain way: website chat at $50 a month, and the review engine at $75 a month. There is no free tier. Your card is collected when you go live, not before.
Your site, built for you: your photo, your name, your markets, one edit pass, live.
Instant alerts: a lead hits your email and your phone the second it comes in.
One pipeline: new, contacted, quoted, won, lost, with follow-up copy ready at every stage.
Your leads live in your account, not with a middleman, and your own agent can work them with you if you use one.
Straight answers
Questions, answered plainly.
I don’t have a website. Is that a problem?
That is the normal starting point here, and it is exactly who this page is for. You pick a template, send your photo and your info, and we build the site and wire it up. You do not touch a page builder.
Do you sell leads?
No, and we never will. We build the bridge your self generation runs on: the site, the capture, the pipeline, the follow-up. The conversations are yours, the hustle is yours, and the playbook for working what comes in comes with it. We are not responsible for your lead flow, and we would rather say that plainly than sell you a promise.
What do I actually have to do?
One info list and a headshot. We set it up, you get one edit pass to make your information right, and it goes live. From then on the work is watching leads land and working them.
How fast do I see a lead?
The second someone submits. An email hits your inbox with the full details and the lead is in the app on your phone, in your pipeline, with follow-up copy already written for its stage, ready to send. Nights, weekends, and the middle of an enrollment appointment all count.
What does it cost?
$360 every three months, or $1,350 a year. That is the whole core price, and the starter template is included. Want a fully custom site instead of a template? That is a $500 one-time upgrade. Two add-ons exist if you want them: website chat at $50 a month and the review engine at $75 a month. There is no free plan and no trial clock. Your card is collected when you go live, not before.
Why now?
Open enrollment runs November 1 to January 15, and December 15 is the deadline for January 1 coverage. This is the one stretch of the year when everyone you talk to needs a decision. Every week of it spent without a site to send people to is a week that does not come back.
Which agents does it work with?
If you use an AI agent, it can connect and work your pipeline with you, inside permissions you set power by power. Connected and tested with Grok Bot, Claude Code, and Muse. ChatGPT and Perplexity are compatible. No agent at all? The dashboard does the same work by hand.
Open enrollment won't wait.
Put your name on the list and a real person from our team will write back within about a day. Joining the list doesn't start anything or bill anything. It starts the setup conversation.